What to Expect From a Bespoke Internet Marketing Service

What would you expect from a company that promises a bespoke, tailor made, Internet Marketing Service for your business? You’d expect something that had a slightly individual feel to it I think! Bespoke or package; the elements are very broadly similar. As a business you will know your market reasonably well following your market research. This should be followed up by very focussed keyword research. Once levels of competition and user intent are understood, it is possible to look at your existing website and identify it’s strengths and weaknesses in terms of ranking for identified and desirable keywords. With a new website you have the opportunity to map its design around the keywords that really give you a chance to compete, right from day one. In the modern era of internet marketing it is also necessary for almost all serious online companies to get engaged with social media to raise their profile. In detail the recommended process is set out below.

Initial Data Gathering and Keyword Research

A solid starting point needs to be established so that the success of each part of a tailored SEO project can be judged and strategies adjusted, to ensure that a client website attains and then remains on the first page of any Search Engine’s Results Page. The recommended steps would be.

Part 1 Establishing Your website’s Current Optimisation Status

a)Google Analytics (or your own solution) review:

It is essential to understand how much web traffic has already been arriving at your business website, the sources of that traffic and the actions that visitors have taken on landing. Google Analytics or your own analytics solution will give a clear picture of where you currently stand and areas that need to be developed.

b)Keyword Research:

Frequently neglected… and even more often misunderstood. This aspect, of all Internet marketing strategies, is critical when companies move their resources online. Keywords represent the questions asked by your customers and prospects; so your online presence must play to what people are searching for: i.e. your landing page must provide the best answer to their questions. Establishing the keywords that are used to search for your services and products, plus the ability to gauge the competitiveness of each; allows the next step of the process to be much more targeted than with our standard packages.

c) Website SEO Review:

Your SEO company will carry out a thorough review of your existing on-page and off-page optimisation. In plain English, the on page factors include such things as: ensuring all your header tags use the appropriate keywords; ensuring page titles reflect content and keywords: ascertaining the degree to which the content of each page is relevant to your business activities and that it is relevant to those keywords. Part of the that review will assess your webpages for accessibility via mobile devices and tablets.

Off page factors to be reviewed include: the number and quality of the backlinks that point to your domain and the individual pages of your website. They will also assess the quality and optimisation of Google places listings and map listings in other search engines, as well as determining your company’s visibility in business and other relevant directory listings around the web.

This will be presented as either a text report or frequently these days, a screen video report, if you prefer.

Part 2 Improving Your Rankings and Getting Top Google Placements.

Using the information gleaned in the previous research, your consultants will help you develop a strategy tailored to your website, your business and your best customers. The business of optimising your online presence and then making you more visible to your ideal prospects rarely brings instant results. Search engine optimisation needs to be an ongoing process: it’s a bit like keeping the garden watered. Like most gardens this needs a significant chunk of work up front and then regular maintenance for best results. SEOs and the search engines have a strange symbiosis. This results in the search engine algorithms constantly being tweaked so that SEO companies are, quite rightly, prevented from completely gaming Google. The constant tweaks by the search engines, the ever-changing competition and frequent changes in legal frameworks result in a situation where, once front page rank has been obtained, it needs constant maintenance.

Part 3. Social Media Management Strategy

Business ignores the world of social media at its peril. There are so many success stories rooted in the successful application of social media sharing that it is no longer a NEW thing. Facebook with its 500 million regularly and active members, online for over an hour a day, is the most obvious and well documented marketplace. Google spokesman Matt Cutts has let it be known to the SEO community that the Google algorithm is now taking more notice of the signals provided by Twitter, Facebook and the other social networks that identify the trustworthiness and engagement of companies, characters and organisations with their customers. Social media now provide huge leverage for your reputation management, word-of-mouth recommendation and as a source of traffic to your website. The plethora of social platforms and microblogging sites; added to the interconnectedness of many of them leads to the possibility of a huge viral effect of the most favourable kind for your business. Businesses know well that the best form of advertising is word-of-mouth from satisfied customers: Facebook, Twitter and LinkedIn are the 21st-century word-of-mouth channels. They are now, a crucial aspect of any Internet marketing strategy whether your company is purely online or a traditional bricks and mortar enterprise.

Internet marketing service companies are able to assist your company in developing a coherent strategy to raise your profile and promote your brand to your target market. The bespoke aspect is down to the way in which the consulting company will adjust their approach to the subtly different dynamics of each customer group, developing a truly individual presence on the web.

E-cigarette Cannot Assist You To Quit Smoking

The most recent craze for individuals attempting to stop smoking ecigarette(cigarros electronicos) or cigarette(cigarette ). Apparently, the evening, the emerged like a viable solution, most probably to prevent smoking, and appropriately so: the ecigarette(cigarro electronico) isn’t a cigarette(cigarro), just calm your nicotine craving. So it’s actually a wise decision?
The ecigarette(cigarro electronico) is identical category as the nicotine patch and gum: nicotine alternative therapy. Within the same spirit, has got the problem much like other techniques of nicotine alternative therapy: it is simply an area of his need to quit.
When I attempted to stop, I attempted nearly every trick within the book. Not one of them labored, and permanently reason: after i came, I returned to smoking. I never sitting around and stated, “Wow, I possibly could go among the nicotine patch now!

Obviously, the reply to this really is to keep ample way to obtain that which you use alternative at hands. But what goes on when you are in the bar or with buddies? Of people who smoke, you are not really the one who turns for their e-cigarette(elektronines cigaretes) and requires a couple of drags, all high and mighty of all of the other people who smoke. It simply doesn’t make sense at all.

Cartridges are available in a wide variety of tastes and strengths of nicotine. For regular, menthol, also the apple and strawberry flavor cartridges and nicotine strengths come in full, a medium, light, and no. While electronic cigarettes(elektroniskas cigaretes) are technically “alternative to smoking”, rather than smoking cessation device, the range of nicotine strengths offers clear opportunities to support those trying to quit smoking, and seems to be proving to be popular in these markets.

The nice thing about electronic cigarettes that you say, nicotine patches, electronic cigarettes that give the same tactile sensation and oral fixation that the desire of smokers, while satisfying the desires of snuff as well. When you take a drag n electronic cigarette really feel your lungs fill with smoke flavored snuff warm and the waves of smoke exhaled from your lungs as the regular snuff, however, as mentioned, the smoke is actually a lot more water vapor that evaporates quickly heals and not offend anyone in the vicinity.

There’s really only one method to quit smoking: Will. Lots of people state that cold poultry may be the toughest method to stop smoking, with valid reason: they’re going on all the wrong manner. If guess what happens you need to do, and stomp your desire to have cigarettes, before you begin, you’ll have the ability to maintain and not think back!

Need to know much more about giving up smoking with the first? Take a look at a few of these books to prevent smoking and find out how easy it may be really quit!

Seven Harmful Chemicals in Cigarettes(sigarette elettroniche) That Will Put You Off For Life

When you go out and buy a cigarette(sigaretta elettronica) are you aware of all the chemicals that exist in a cigarette(cigarettes electroniques)? Well you know about Nicotine but do you know what it does to you? No I would say you honestly do not have a clue! Well I am going to tell you because if you really want to go along in life blindly smoking cigarettes(cigarette electronique) then I think somebody ie ME, should open those eyes for you.
To start with before I wrote this article I was not aware of all the chemicals that are contained in that little stick you put in your mouth. Well it has been determined that the smoke from a fag emits up to 4000 chemicals which could have various toxic, mutagenic – capable of inducing mutation and carcinogenic – causing or tending to cause cancer effects. The content and concentration of chemical ingredients can vary widely from one brand or type of cigarette(elektronisk cigaret) to the next. Below is a list of 7 of those 4000 and what they do.

NICOTINE – (Insecticide/addictive drug) – This is one of the most addictive substances known to man. This is the chemical that causes addiction to the cigarette(elektroniske cigaretter) and is a very powerful and fast acting medical and non-medical poison.

CARBON MONOXIDE (Car Exhaust Fumes) – This is an odourless and tasteless poisonous gas. If taken in large amounts it can be fatal.

AMMONIA (toilet cleaner) – This product is found in dry cleaning products, but its use in a cigarette(elektronischen zigaretten) is to give flavouring and to release the Nicotine from the tobacco to turn it into a gas.

FORMALDEHYDE (embalming fluid) – A colourless liquid used to preserve dead bodies. It is highly poisonous and can cause cancer as well as respiratory, skin and stomach problems.

BENZENE (petrol additive) – A colourless hydrocarbon obtained from coal and petroleum. It is used as a solvent in fuel and chemical manufacture and is released in the smoke of the cigarette(elektronische zigarette). It is known to cause cancer and especially leukaemia.

ACETONE (nail polish remover) – Used as a solvent and found in the smoke of the cigarette(cigarrillos electronicos).

TAR – This is the main chemical drawn into the lungs. When a cigarette(cigarrillo electronico) is smoked the actual smoke that is inhaled condenses and approx 70% of the tar in the smoke is deposited into the lungs.

Now that I have written the above I can see how people become addicted so easily but I cannot see any reason to not attempt to break the addiction. If anyone who wants to give up cannot see a good reason not to then I feel very sorry for their health. Also I want everyone to give up as I do not want to inhale passive smoke from anybody because I too can see what harm that must do to non smoker.

Bathroom Remodeling Idea Makes Bathroom Repairs Easier

Bathroom repair is easier with access panels

Soon after I had remodeled my small bathroom it developed a water leak. The first thing I knew about it was a puddle on the floor of the room below. A water pipe was leaking and it was buried in one of the bathroom walls which not only made it difficult to find out where the leak was but a lot of ceramic tiles had to be destroyed to get at it.

When I asked my bathroom contractors why they didn’t make it easier to get at the new pipe work they said that it would have made my quotation too expensive so they just buried the pipes and hoped that they don’t give any trouble. It was just my luck then that my bathroom was the one where they made lousy joints. The bathroom repair turned out to be far more costly than it would have been to make all the pipes accessible in the first place and I wish now that I’d had the foresight to put that in the specifications.

Where to put access panels

The obvious solution to the bathroom repair problem is to provide access panels for all of the pipe work joints and as much of the pipe length as possible. When you specify what you want in your bathroom remodel make sure that you will be able to get at every joint easily.

Where the water pipes are installed in a separating wall it’s often convenient to provide access on the other side of the wall rather than inside the bathroom where the ceramic tiles are. You may even be able to turn the access into a small cupboard, which would give you an added benefit. Opening the cupboard doors would provide simple access to the water pipes.

Pipe work under bathtub and under floor can be made accessible by removable panels. Make sure that the floor covering allows for this and a suitable sealer is used to fill any gaps when the access is closed.

If the access panel has to go on the bathroom side of the wall then special attention to waterproofing will be required.

How to make access panels in ceramic tiles

To accommodate a radiator in my bathroom remodel the contractors built a false wall to hide the pipe work. This wall was then set with ceramic tiles and the radiator mounted in front of the tiles. This pipe work has not leaked but I do wonder what I would do if it ever did.

Tiling a small part of the false wall separately on a removable section could have provided an access panel. This would then be screwed firmly to the main part of the wall and the edges sealed with a silicon-sealing compound. The screws would pass through the tiles so silicon sealer would be used to seal the screw heads and holes in the tiles. When the need arose the sealer could be stripped away and the panel unscrewed. Resealing when the problem was fixed would be just as easy.

For more bathroom remodeling tips take a look at this article on setting bathroom tiles:
Setting Ceramic Tile Made Easy

Do You Fear a Bathroom Remodel?

So You Want to Remodel Your Bathroom

An increasing number of people find that they can remodel their bathrooms to create the perfect place in which they can relax, refresh, rejuvenate and/or have a romantic time. A bathroom redo can be an inexpensive and fun way to spruce up your entire house. So, what you need are some tips for remodeling your bathroom.

When you decide to begin a bathroom remodeling project, it is quickest to organize your goals before shopping for materials. Choose what items you want to replace, add, or take away from the bath area. Consider refinishing existing items such as bathtub, shower, sinks and toilet, or renewing the tiles or tub and shower enclosure to give a new look to your bathroom even with just a little investment. The bathroom is one of the most used areas of the house, so you want to be sure that you have it remodeled in such a way that it will last for a long time. Remodeling is extremely exciting because it means you are getting to create the ambiance you have always wanted in one of your favorite places: the bathroom.

Why Remodel If You Can Decorate?

Perhaps you would like to redo the bathroom, but at the same time you would like to keep things uncomplicated. If it is time for a bathroom makeover, count yourself lucky when you see the number of wonderful current decorating ideas for the bathroom today. There is a huge amount you can do with simple decorative treatments that avoid a full remodel.

If you have a small bathroom, remodeling ideas should mostly revolve around freeing the space of clutter and making better use of the available space. Using shelves, taller cabinets, and other organizational items will help the room seem larger because everything has a place and there is nothing left to crowd the space. There are any number of cabinets available to fit over the toilet or along empty walls to maximize the available area, or cabinets can be hung on the wall to free up floor space.

Regardless of the size of your bathroom, it is important that you sort out the existing items in the bathroom and choose which items you want to keep and which items can now retire. Clearing out unimportant clutter from the bathroom can help you decorate the room easily and match items for your fresh theme. Don’t be afraid to be bold and exciting – make your bathroom a fun place to visit!

Another decorating idea for a bathroom is to redo the porcelain sink and the tub. These tend to take a lot of abuse through the years, and with a fresh treatment, they will look brand-new. It’s a lot cheaper than putting in all new fixtures, and it really does make your bathroom look good.

A common bathroom decorating idea for people on a budget is adding or replacing light fixtures. While choosing a light may seem like a daunting task, be aware that once you have chosen the perfect lighting to enhance your bathroom’s theme, it can make a dramatic change to the overall feel of the room. Of course, also consider new paint, tile or wall paper to freshen up the space.

Following the new bathroom decorating trends while maintaining individual taste and style can be achieved with a little research and great imagination. Building on these ideas is sure to help anyone create the bathroom of their dreams. Home decorating magazines can be quite helpful, because if you see decorating materials that you like, there is often a section that shows how you can get them. They are also good at allowing you to see how the materials you’re interested in fit with other colors in the room.

But I Need to Remodel

If you find that redecorating just won’t do, and you really need to remodel, as part of your planning process create a bathroom remodeling check list to help you determine how much of an upgrade you can afford. Make sure you know exactly where your fixtures will go when designing your remodeling project, since you need the plumbing there to accommodate them. Unless you can somehow move the location of your fixtures, your sink, tub, and toilet are going to be exactly where you have them right now. In most cases, the location of your fixtures is going to be a hard limit, so plan accordingly.

Depending on the size of your bathroom and your budget, there are a few bathroom remodeling tips that can the project go smoother, as well as make life after the project easier. For large-budgeted bathroom remodeling projects, you can go beyond your dream bathroom by expanding the area and separating the toilet from the bath area. You can even add spa treatments, bathtubs, water jets and other more expensive bathroom add-ons.

If you have a more modest budget, one of the most important things is to make sure that the shower area is easily accessible. For example, some showers require a person to step up in order to enter the shower, while others are just walk-in showers. Whichever kind of shower you choose, it is important to note that it will have to be well installed in order to prevent leaks. Another method of controlling bathroom remodeling costs could be instead of replacing your tub and all the wall tiles, you could look into a tub and wall unit that fits right over an existing tub and wall. By using this technique and for a few hundred dollars the area can look as if it is brand-new. The alternative is replacing everything, which could run into the thousands.

When you choose where smaller fixtures go in the bathroom remodeling design, think function over form. For items such as the towel rack or even the toilet paper roll, keep in mind that they should go in places that are sensible, The towel rack might look nice by the door, but if it’s out of arm’s reach of the bathtub, then you won’t be happy whenever you get out of the shower, for example. With all things in bathroom remodeling design, if you design with an eye for common sense and space, you will be successful in your attempt to create a room that’s both stylish and functional.

There is no greater joy to a homeowner then to remodel a favorite room such as the bathroom. So, enjoy every minute of it, and, more importantly, enjoy the outcome of your work and labor. Once you are satisfied with the project, you can take your first relaxing shower and enjoy the long-term benefit from the investment you made.

Some General Information On Car Rentals

If you are planning to take a vacation in the near future then you might want to consider driving down to the destination of your choice instead of having to spend a lot of money on air fare and other travel options. Driving down gives you a slight modicum of control over your travel plans. You can leave anytime you want to without having to keep to a specific schedule. You save money because the amount of money you spend on renting the car and on the fuel can be shared by all the people who are travelling with you. And, you don’t have to worry about ticket availability during peak season travel.

Renting a car can be a very simple process. All you need to really figure out is how many people will be travelling so that you can get a car that can seat everyone together and also accommodate the luggage that you will be carrying. Once you have this information and a certain budget thought out you can visit the local rental companies and ask around about the various vehicles they have as well as the fee that each charges. If you really want to enjoy you travel as much as your destination then you can opt for a large variety of RVs.

Comparing and contrasting the various quotes from different companies can allow you to make the most savings. If you decide to travel on weekdays and days that are not holiday dates then the prices can be desirably low. you can even get discount coupons and vouchers from printed media or off the internet to help you save a tidy sum that can be put towards activities when you reach your destination!

First Date Clothing Suggestions For Men

Dressing smartly and suitably for a date is an area which some men unfortunately overlook and feel they don’t need to make an effort dressing for a date. This is the first mistake a man can make when going on a date. Having said that, not all men overlook this area; there are some men who spend hours getting ready for a date but wouldn’t admit it. Wherever you decide to go on a date, regardless of the class, it is vital that you appear to have made an effort and turn up looking your best wearing a freshly washed and ironed outfit.

First impressions can make or break a date, so the importance of looking smart cannot be underestimated. Along with being washed and ironed, clothes must fit properly, be stain free, be hole free, not too tight, not too baggy, not garish and not old and faded. It is also important that the outfit you choose to wear on a date is suitable for the date location plus matches your age. Dressing older or younger than your actual age will only make you stand out. By dressing too young you may appear like you are trying to recapture your youth resulting in your date believing you have other personal issues going on. Alternatively dressing too old could be off putting for your date. You want your date to look at you and feel happy to be on a date with you, not to wonder what they have got themselves into.

The easiest date to dress for is a casual date. This may include going for a drink in a bar, going out for fast food or a visit to the cinema. For any casual date, it is perfectly acceptable to wear jeans. It does not mean that you can dress down or wear jeans that have seen better days. Jeans should be in good condition and have a perfect fit, especially around the bottom area, which is where most women tend to have a good look at. You can choose between a variety of tops to accompany jeans, such as a t-shirt, a poloshirt, a casual shirt or a sweater. Poloshirts are ideal if you have a good physique and you wish to show it off. If the weather is cold, then a casual jacket is suitable. If you decide to wear a t-shirt, it is best to avoid garish colours and stay away from novelty t-shirts, at least for the first date anyway. If you decide to tuck your top into your trousers, remember to wear a belt to add a finishing touch to your look.

You can get away with wearing jeans on a casual date, but if you are going on a classy date, then they are not appropriate. A more formal look is required for a classy date, such as a visit to the theatre or a meal at a fancy restaurant. It’s a good idea to own a suit, ideally in a dark colour such as charcoal grey or navy, as you can create a number of different looks using just one suit. You can wear a variety of different shirts and ties with a suit or you can change your look entirely by wearing the suit trousers with a casual shirt, or even wear the suit jacket over a casual outfit to create another great look. If you choose to wear casual attire on a classy date then all you will achieve is showing your date that you couldn’t be bothered to make an effort, plus you will stand out especially if your date is wearing a stylish dress. Once you have chosen your outfit, don’t ruin the look by wearing inappropriate shoes. Formal footwear should be worn when going on a formal date. Trainers, sandals, pumps and boots are not appropriate. Formal shoes must be clean, match the outfit and comfortable to wear. If you are wearing a belt with your trousers, then ideally your shoes should be the same colour as the belt. Footwear is an area that women tend to notice, so great footwear can leave a great lasting impression on your date.

An active date, such as playing a game of tennis, or going walking together, requires a different look. It is necessary to wear sports gear and not forgetting supportive footwear. Clean modern jogging bottoms or shorts are appropriate, just as long as shorts aren’t too small and tight and jogging bottoms aren’t baggy at the knees. A t-shirt, long or short sleeved is suitable and if the weather is cold, then a sports jacket or a sweatshirt can be worn. Dressing for a sporty date is not a time to put fashion before comfort. You need to dress in clothes that won’t restrict your movement plus feel comfortable to wear; remembering to check that they are clean before you put them on, including your footwear.

If your date has arranged the date and you don’t know where you are going, then you need to wear an outfit that is suitable for a range of date locations. A good suggestion is a pair of smart trousers accompanied with a fashionable shirt and a stylish jacket. A stylish jacket, such as a suit jacket will be appropriate if your date has booked a table at a fancy restaurant, and a fashionable shirt is sufficient for any casual date and even a slightly classier date. There is no need to wear a tie, but if you prefer, you could always conceal a tie in your jacket pocket in case you find yourself going to an upmarket venue. If you feel overdressed, you can remove the suit jacket to reveal your casual shirt. It is always better to be slightly overdressed than underdressed, which will show that you have made an effort.

Along with clean, ironed, fresh smelling and well fitted clothes, it is a good idea to turn up for a date clean shaven, showered and smelling great. Smelling good is very attractive to women, just don’t overdo the aftershave or body spray. Don’t leave your decision making to the last minute. Think in advance about what you wish to wear and take your time getting ready. The last thing you want is to turn up for a date feeling flustered and worried because you forgot to shave or put on deodorant. Planning your outfit in advance and looking like you have made an effort are the two main keys to dressing well for a first date.

The Positive Aspects of a Travel Nursing Career

If you are happy with your job as a nurse but feeling stuck in the particular location you are working in then why not live like a nomad for a while and try a traveling nursing career on for size? As a nurse who is willing to relocate you can help people while at the same time indulge your passion for seeing the world. Whether it is beaches that are your thing, mountains or islands, working in a traveling capacity allows you to fulfill both your professional goals as well as your personal ones all at once.

In the pursuit of a nursing career you can break away from the confining feeling of working at the same place day in and day out. You can rediscover and reconnect with why you became a nurse in the first place. You can focus on the profession you love and the patients that need your care. There is also freedom in this way of life, a level of flexibility and financial success (leading to financial stability).

In order to become a nurse willing to move around you can look online to find nursing agencies that work with nurses to connect them with travel opportunities. Take the time to do a search over the Internet. Look for opportunities that are a good fit for you. There are many different options and the key is to find the one that fits your criteria for work. Read through what each nursing agency has to offer you in terms of benefits, advantages, guidelines and rules. Take the time to compare and contrast each agency. Your number one goal should be to find a reputable nursing agency. Many of these agencies are not reputable so do some thorough research before you sign a contract with an agency.

The pay for a travel nurse is very lucrative. The pay varies from one agency to another. Rates are competitive because each one of the nursing agencies wants to sign on as many nurses as they can. The hourly wage for a travel nurse is dependent upon your specialty, the region you are working in and the facility you are working in. As a general guideline you can expect to earn in the range of $22 to $40 per hour. Some agencies offer a sign-up bonus that can range anywhere from $500 to $5,000.

Some of the most obvious benefits of a nursing career include free deluxe corporate housing, a flexible spending account, financial success, and travel reimbursement. There is also free dental, health, disability and life insurance.

This is only the beginning of why a nursing career can be a dream could true for a dedicated nursing professional! To learn more about the opportunities that wait you as a nurse do an online search right away!

Choosing an Online Payday Lender

What is Payday Loan?

A payday loan is quick monetary assistance in the form of a loan to be repaid on your next pay date. Online payday loans are the easiest method to obtain necessary cash quickly when you find yourself between paychecks.

Choosing an Online Payday Lender?

There are some crucial steps when choosing your online payday lender. When applying for a payday loan or cash advance, go for only one at a time. Let’s look at other necessary points to consider before you start to fill an application on the internet.

1. Take into consideration how professional the lender’s site is. You don’t want it to be badly organized.

2. Pay attention to how the site presents information. Clarity, relevance and usefulness are important indicators of quality.

3. A good site will have key questions answered in a payday loan FAQ section.

4. If there are expected to pay any fees up-front before your application is processed, that’s a red light.

5. Check to see if it has a clear Security and Privacy Policy that you can read.

6. Some payday lenders may promise a quick or even an instant approval with little requirements from you. Beware of them!

7. WARNING! – Don’t use payday lenders who do not have a valid SSL certificate. You risk your personal and financial information being exposed to unwanted parties.

8. The site must have an easy way to contact the lender in case there are any problems. It should have an email address and a form on a “Contact US” page

Rhino Off-Road To Produce Rough Terrain Vehicle

The Rhino Outdoor International, Inc. (ROI), a leading outdoor activity based business, including Rhino Off-Road Industries, Inc., its entirely owned subsidiary, earlier announced that the company has formed a strategic alliance with the Arizona Emergency Products (AEP), a famous provider of emergency equipment to government agencies.

The alliance is aimed at designing and producing a specialized Rhino Off-Road Industries RTV to meet the unique needs of first response and search and rescue groups. The “Rapid Response” Rough Terrain Vehicle (RTV) is inspired by the innovative Rhino Off-Road Industries RTV design platform, which is now being produced for both the competitive and recreational off-road marketplace.

In producing the RTV, refinements were entertained to enhance the capabilities of the vehicle for the first response activities in rugged off-road terrains that are inaccessible at present to most vehicles. The main design considerations include increasing the wheelbase to accommodate extra passengers and equipment.

Other considerations include expanding the battery capacity so as to support communications and lighting, creating space to allow for emergency equipment accessories like tool boxes, winches, medical equipment and poly-tanks for fire retardants. These retardants can be refilled by a helicopter.

The AEP is known in the manufacture of vehicles for law enforcement, Homeland Security, fire departments and search and rescue organizations. “The Rhino Off-Road RTV is unlike any other vehicle now in use by the emergency response industry,” said Mike Chamberlain, the owner of Arizona Emergency Products. “It’s designed to go anywhere – and when outfitted to meet the needs of firefighters, police, border patrol, and others – it will allow for rapid response access to areas previously only accessible by horse, foot or helicopter.”

In the past couple of months, the AEP has field-tested the Rhino Off-Road RTV with its customers. This is done to get feedback from them. “Without exception, the response has been very positive”, continued Chamberlain, “everyone who has seen the RTV in action has requested a follow-up demonstration of the prototype and is interested in placing an order.”

ROI and AEP are sharing the cost of development for the prototype version of the RTV. The final design of the RTV is expected to be completed in a matter of 90 days. ROI will be the one to deliver the vehicle. AEP, on the other hand, will install the necessary accessories to meet the needs of emergency response groups. The vehicle will also be given a simple manual which could be likened to Nissan repair manuals.

“Mike Chamberlain and AEP have brought a tremendous amount of expertise to the design table,” said Howard Pearl, the CEO and the President of ROI. “We created the RTV to go just about anywhere. The fundamental design platform is ideal for first responders needing access to backcountry and off-road terrains.”

He added, “The strategic alliance with AEP allows us to learn directly from professionals in emergency response who use this vehicle in search and rescue and rapid response situations. ROI and AEP are creating a specialized RTV that will carry emergency personnel and equipment to and from the most remote locations. This is a fantastic application for the RTV and is a growing, untapped market. You can’t imagine how excited we are to be making a contribution in this important market space – this is the type of opportunity for growth we are constantly seeking.”